Black computer keyboard with white keys.

Brand and web design for women on a mission to do things ‍ ‍

An old beige CRT computer monitor and keyboard with a green background.

A highly pixelated image of a woman with light skin and dark hair wearing a pink and white outfit.

[differently]

you have built a business you're proud of

⭑

you have built a business you're proud of ⭑

now it's time for a brand that actually shows it

⭑

now it's time for a brand that actually shows it ⭑

A woman with blonde hair smiling, sitting on a beige couch with one leg crossed over the other, holding a tablet in her hands, wearing a sleeveless cream top and blue jeans, with sheer white curtains in the background.

Pink handwritten text on black background that says 'hey I'm Lena'.

Pink pixelated star shape on a black background.

Pixelated badge with circular text and a pixel art pink heart in the center.

Pixel art image of a pink star on a black background.

That's where I learned the thing that really showed me the value of a strong brand [because just being pretty doesn't work]. It’s the story that does and knowing exactly how to share it. Because the brands that actually click and stick are the ones that knew exactly who they were talking to every single time they showed up.

So now I don't build anything without it.

A woman is sitting down, using a tablet with a stylus. She is drawing sketches of flowers and a bow on the tablet screen.

Pixel art image of a pink star with three points, facing upward, on a black background.

Pixel art image of a pink unicorn with a purple mane and tail, standing on a black background.

I build brands for women doing things differently in their industry and make sure their brand stands out as much as the mission does.

Butttt I didn't start out designing brands. I started out building my own and look I won’t lie, it was a lotta trial and error [with a side of stubborn refusal to make something that looked like everyone else's] and at the end of the day, that's what let me sell it.

Pixelated pink star against a black background.

brand and web design for women on a mission to do things differently

⭑

brand and web design for women on a mission to do things differently ⭑

brand and web design for women on a mission to do things differently

⭑

brand and web design for women on a mission to do things differently ⭑

A woman sitting on the floor with a white curtain as the background. She has blonde hair, is wearing a sleeveless beige button-up top, and blue jeans. She is smiling and looking at the camera. There are a pair of black sunglasses and a small black hairbrush on the floor nearby.

we’ll work

together if

You’re over the "quick fixes." You've tried the templates, the trend-of-the-month rebrand, the Pinterest-board approach [been there done that one too many times] and you're ready for something that's actually going to last.

You have outgrown your current look. You know you’re great at what you do, and you’re ready for your branding… well let’s just say she needs a lil TLC to finally match your energy.

You value the details. You truly care about your audience and understand that it’s the little things that are going to carry your message and ultimately, how people feel when they find you [so say RIP to just slapping your logo on things].

You’re ready for a partner, not just a service. You want someone to bring strategy and a fresh perspective to the table, actually looking at your whole business [not just focusing on the *pretty* visuals].

Let’s build something that sticks →

the brands that

found their click

Take A Look 👀

Smartphone with a fitness app displayed, lying on white surface next to tangled white earphones.

A person holding a tablet displaying a colorful website or app related to children's play therapy, with images of children and graphics, on a white surface background.

A pixelated, pink, humanoid character with a large star-shaped head, standing on a black background.

A pixelated pink star with five points on a black background.

A pixel art depiction of a pink star on a black background.

A pixelated pink star with a black background.

Pixelated pink star against black background

come say hi

I’m usually over here sharing new brand reveals, design tips, and the behind-the-scenes of my latest projects, from wherever I happen to be working from that week.