Person lying on a wooden chair with legs up, using a laptop, wearing black high heels, with pink handwritten text overlay that says 'for the girls doing things differently'.
Person lying on a wooden chair with legs up, using a laptop, wearing black high heels, with pink handwritten text overlay that says 'for the girls doing things differently'.
Woman in white pants and black high heels lounging on a bed, using a laptop, with pink handwritten text overlay saying

brand design

⭑

website design

⭑

brand strategy

⭑

brand design ⭑ website design ⭑ brand strategy ⭑

Colorful children's poster with the text 'through play children find their super powers' and a pink fluffy character with glasses at the bottom.
A patterned background with blue and white vertical stripes. An illustration of a smiling horse with closed eyes, colored in shades of brown and green, outlined with dashed lines. A gold-colored postage stamp shape contains the text "it's September, a sneak peek inside this month's letter club."

building
brands
to get [you] noticed

Pixel art image of a pink starfish on a black background.
Pixel art depiction of a pink star with a black outline on a black background.
A pixelated pink star shape on a black background.
Stack of pink greeting cards featuring the word "beads" in a playful, pastel-colored font, with additional decorative hearts and stars, on a matching pink background with similar motifs and social media icons.
Handwritten text saying 'because blending in was never the plan'.
Handwritten text saying 'because blending in was never the plan'.
A young woman with long blonde hair sitting on the floor, smiling and wearing a gray T-shirt, blue shorts, white socks, and white sneakers, with a white background.
Smartphone displaying a screen titled 'Sunday Ritual' with a quote about planning, a small illustration of a branch, and a striped pink and beige background.
A pink, pixelated, upward-pointing arrow on a black background.
A woman sitting on the floor of a room, holding a binder, surrounded by toys and decorations, with a sign on the wall that says 'your new favorite morning meeting activity.'
Pixel art style image of a pink star with black background.
Pixelated pink star with pixel art style, black background
Pink pixelated star shape on a black background.
Pixelated pink star with black background
Pixelated pink star against black background, resembling a 8-bit or retro video game graphic.
Pixelated pink star with black background.
Pixel art illustration of a pink star-shaped creature with black eyes and small legs, standing on a black background.

Brand +  Web Design >>

The Business Reboot >>

See My Work >>

Pink handwritten style text on black background reads: "this is what happens when your band actually backs you up".

Eighteen months trying to get into schools, with nothing to show for it. Three weeks after her rebrand, she had three school leads.
- Kim, The Physiology Lab

Booked out her 1:1 coaching spots in under a week. No ad spend, just a brand that finally spoke to her dream clients.
- Maddy, Coached By Mads

"Posting on social media has already felt so much easier because I'm not having to guess about what font, colors, to use.”
- Kendall, Growing Up Littles

You built this business because you saw something no one else did. So why does your brand look like everyone else's?

A person holding a smartphone displaying a message that says, "here's your first look at next month's letter pack..." with a small illustration of a mailbox at the bottom right corner.

You started this business for a real reason [and you could talk about why for hours].

You've tried to fix your brand yourself [four Canva logos and another bio rewrite].

Every post looks slightly different from the last one [because you're still trying to find your vibe].

A pixelated illustration of a computer mouse in cream with green outline.
Text on a black background that says, 'something in your system is broken' with 'broken' in pink.

It's that your brand, your website, your content were all built separately.

I hate to say it, but the real problem isn't your logo, or your Canva skills, or that you need more ideas.

Pixel art-style pink star on a black background.
Pixel art image of a pink star with a black background.
A woman with shoulder-length wavy hair dressed in a sleeveless white outfit, sitting on a wooden chair with a soft white cushion, looking at a tablet device in her hands, in a minimalistic bright room.
Blue handwritten text on black background that reads 'that's exactly what strategy-first branding fixes'.

Your dream people are out there, scrolling right past you, because nothing you've built tells them this is for her.

Pixelated pink starburst explosion shape on a black background.
Work With Me →

every brand has a story

⭑

every brand has a story ⭑

these are the women on a mission to become the go-to

⭑

these are the women on a mission to become the go-to ⭑

see for yourself

⭑

from the desktop

⭑

see for yourself ⭑ from the desktop ⭑

  • A greeting card with the words 'Generation Kind' and a cartoon face of a child with glasses and curly hair, set against a pink background.
  • Person holding a smartphone with a colorful border, displaying a newsletter with a blue pony logo and text about a letter pack.
  • Logo with the text 'Aimee's Adventures' in blue cursive font, with a small paper airplane icon and a tiny heart next to the message.
  • A laptop displaying a fitness website with a woman lifting dumbbells.
  • A smartphone displaying educational resources and lessons for teaching grammar, sight words, phonics, and letter reversals.
  • Logo with the words 'LEVEL UP' in large blue letters and 'accountability' in smaller blue letters beneath, accompanied by a graphic of stacked lines to the right.
  • A person holding a smartphone displaying a website for Little Crumbs, a business that makes handcrafted sugar cookies for celebrations, with various colorful cookie designs on the screen.
  • A laptop on a light wooden table displaying a website with shared messages, images, and links, with a cup of coffee or hot chocolate nearby, inside a cozy living room with comfortable orange and beige chairs and a large window in the background.
  • Cover of a book titled 'Little Crumbs' by Sam, with white cookies shaped like a lion and a bear, and pink and white marshmallow cookies on a grid paper background.
  • A white Apple iMac computer on a white desk, displaying a webpage titled "Growing Up Littles" with a subtitle about building connections through letters. The webpage has a pastel pink background and colorful text. There is a notepad with a pen, a keyboard, and a mouse on the desk. Behind the computer, a window shows a rainy outdoor scene, with a potted orchid and a small dark vase on the windowsill. To the right, a metal pole with two vertical supports is visible.
See My Work →
A woman with shoulder-length blonde hair, wearing a white sleeveless top, sitting on a wooden chair, smiling and looking at her tablet, in a bright room with plain white walls.
A woman with shoulder-length blonde hair sitting on a wooden chair, smiling while looking at a tablet device in her hands, wearing a sleeveless white vest and matching white pants, against a plain white wall.
Close-up of handwritten text on a black background that reads "ready to stop bleeding in".

Let's build the brand that actually backs you up.

Work With Me →

come say hi

I’m usually over here sharing new brand reveals, design tips, and the behind-the-scenes of my latest projects, from wherever I happen to be working from that week.

Pixelated pink star on a black background.
Stylized graphic with the handle '@itsedenlisa' in pink text inside a white speech bubble with a pink outline, pointing to a pixelated hand cursor, and with a background of layered green rectangles.
View fullsize sooooo whatcha ya waiting for 👀 I know you want to start showing up more professionally, more consistently, and more iconically so that your customers know it’s YOU every time you appear in their feed because if you still think a brand is ju
View fullsize
View fullsize
Pixelated pink star with black background.
Pixel art illustration of a pink star with a smiling face on a black background.